Like it or not
I was strumming my guitar staring at a blank page under the title above, 
thinking about wanting to be a rock star (or a hockey hero) when I was a boy (a very long time ago), and realizing that we’re all in the entertainment business now.
You may not be a rock star or a hockey hero, but you do have to be entertaining to be a big commercial success, whether you’re in the entertainment business not. You have to be talented and hardworking too, and capable of delivering a good product without over-selling it or making misleading or exaggerated promises.
But to draw the attention of potential customers for your product, your services, and your business, you have to be entertaining. Not necessarily outrageous, loud and obnoxious which works for some people, but attractive, intriguing, charming, and personable. People have to know you and like you before they’re ready to hear what you have to sell.
The old sales rules still apply: Sell yourself first, then your business, then your product.
When I started writing and publishing books ten years ago – advice for entrepreneurs and then novels about entrepreneurs – I heard the same guidance for selling a lot of books from both David Chilton, The Wealthy Barber, and Malcom Gladwell, The Turning Point: “Don’t be boring!” It’s good advice for whatever you’re selling. And you will lose business to those who do it better.
The other guiding principle for my business career has always been to make work fun. If you can make it fun for everybody, especially yourself, it won’t feel like work, and you won’t be bored or boring!
Now getting back to the part about selling a lot of books, …
Don’t forget, CRASH LANDING!
CRASH LANDING – Public pressure, private pain. 
Read all about it! Not the headlines, the book.
Spoiler alert: It’s NOT about a plane crash.
It’s about a business crashing towards failure, investigation of a suicide, police deciding it’s murder, and then accusing the young entrepreneur, Dale Hunter, of murdering his associate while he’s trying to avoid becoming the next victim. It’s partly true, mostly fiction.
Based on my real-life story of business disaster brought on by my terrible choice of a loud-mouth, crooked, and incompetent business partner. I often thought I could have killed him, and in this book, I did!
Enjoy your reading and writing and thank you for your interest in my books.
Del
Del Chatterson
